Max Mara Campaign

In Winter 08/09 the Max Mara Campaign was started, aiming to bring the Max Mara Company to a fur free policy. With their 2300 shops all around the world Max Mara Fashion Group is one of the biggest retail companies worldwide. Among their brands the most known and widespread are Max Mara and Max&Co, but also Maxsport, Marina Rinaldi, Marella, Pennyblack, Newpenny, Persona and Iblues belong to Max Mara.

Max Mara is considered one of the most important pret-a-porter brands, promoting a classic and sober style. But what this company doesn't say is how many animals die for their collections every year, full of fur in the form of trims, hats, scarves or even fur coats.

The fur industry is looking for a better image and more profits through important fashion companies like Max Mara, which everyone knows and appreciates, so that they can sell fur products to a lot of people that would never enter a proper fur-shop.To stop the spread of fur trims and save the animals caged in fur farms we must convince Max Mara Fashion Group stop the production of these bloody clothes for all their brands, just like many designers, fashion companies and departement stores all over the world have already done. That's why it was decided to launch a global campaign against this company. The campaign will go on until the company goes fur-free.

The Max Mara campaign is similar to those waged at department stores, or similar to the internationally coordinated campaigns that have made important fashion companies like Zara, Guess and Stefanel fur-free. The campaign is based on regular demos, communication with Max Mara's customers and a spreading boycott.

This is a campaign with international support and demos in front of Max Mara stores in different countries. Join the campaign! Look for a Max Mara Shop in your region, do demos there, call and write to the responsible people and support the global action days!

From the homepage of the campaign: www.maxmaracampaign.net